Can you share a bit about yourself and what you do?
Ah! This innocent question of “what do you do” still evades me, so here goes:
I am a designer
I work for myself
I am from Switzerland
I also produce and host events
I am a wife, a sister, a daughter and an aunt
When anxious, I bake like there is no tomorrow
In terms of work, I’ve had many titles “ux/ui designer”, “service designer”, “product designer”, “design researcher”, and so I’ve stopped worrying so much about which one to pick or what label people want to use. In a nutshell, I am the type of designer who loves to work on problems with a degree of complexity. People tend to come to me for help with ambiguous problems rather than solutions they need implemented. This could be a business idea, a rebrand, a chatbot or a digital product like and app or website.
To make that more tangible, recently I’ve been working with an exciting young legal-tech startup where we’re exploring ways for people to better access civil justice and resolve their claims online.
What is creativity to you? Do you consider yourself to be creative?
Creativity to me is a different way of seeing or experiencing the world. You know that moment when someone does or says something that stops you in your tracks and startles you into reframing your perspective? Sometimes it’s a piece of writing, a photograph, an outfit - but sometimes it can be something as simple as an off-hand, perfectly timed comment.
Am I creative? I’ve just moved into a new studio where one person is illustrating a sci-fi novel and another is an exquisite story teller - so when I’m going through user requirements in a spreadsheet or road mapping a project with post-it notes - I do worry I will be found out as creative imposter and dismissed. 😅
But on the days when I’m designing the tone of voice of a chatbot or watching someone one use a product I designed for them, seeing them experience a new way of using technology, then that feels pretty special.